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Blackhawks

During this past summer of 2016, I took part in The University of Iowa Sport & Recreation Business Practicum where I got the chance to work with the Chicago Blackhawks. The Blackhawks tasked us students with six separate projects, with each project requiring a separate deliverable. Each deliverable was meant to have a lot of strong imagery and infographics to make it easy for the Hawks' executives to read. Shown here is a selection of spreads made for these deliverables, each using both the Blackhawks' brand colors as well as bold, eye-catching imagery.

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© patrick t. lyne | 2018