the blood line

During my internship at We Are Unlimited, our team was challenged to help address the blood shortage in Chicago. After being hired on full-time, I took the lead in bringing our group’s concept to life. In January 2019, we went where 750,000 Chicagoans commute daily—the Red Line—& transformed it into the Blood Line. I designed the overall look & feel for the campaign & carried it through across all assets, including a full train wrap, social media, & out-of-home placements. The campaign ultimately delivered 230% of our projected blood donations.